The Indian real estate sector is changing with developers exploring new business models, partnerships, and ways to address the challenges faced by the industry. Omaxe, a well-established real estate organisation in India, also launched its initiative, ‘BeTogether ', to diversify its property development arena. The brand is dedicated to cooperation, co-development, joint ventures, and incomplete project opportunities.

Introducing BeTogether

BeTogether is a new venture associated with Omaxe that focuses on collaborative real estate development. According to its official website, the brand works around Joint Developments (JDs), Joint Ventures (JVs), and projects that require fresh development opportunities.

The concept of the brand is to unite various stakeholders and make values added through them. It is a philosophy that is applied to residential, commercial, and retail environments with a focus on creating places for people to live, work, and interact.

A Shift Towards Collaborative Development

The launch of BeTogether represents a change in the way Omaxe can approach real estate opportunities. Traditional development generally involves a developer acquiring land or independently developing a project. BeTogether adds another route through partnerships and joint development arrangements, which can support opportunities across established developments such as Omaxe City.

JVs and JDs can be used to work with various stakeholders to create appropriate projects. This provides flexibility in identifying opportunities for collaboration in the identification and execution process.

Another area of focus identified by the brand has been stressed and stuck projects. On its official site, BeTogether is set to adopt such projects and strive to make them realized as communities, with the goal of turning half-built developments into real communities, including projects such as Omaxe City, Lucknow where applicable.

Backed by Omaxe's Experience

BeTogether upholds Omaxe's successful track record in the Indian real estate sector. The company's origins go back to 1987, when Rohtaas Goel started his venture as a construction and contracting business named Omaxe. The group later expanded into real estate development.

The official website of Omaxe has mentioned that they have worked on residential, commercial, and township projects. This is an experience they have already had, which will serve as the basis for BeTogether to venture into new ways of collaboration and development.

The new venture, therefore, brings together Omaxe's tried-and-tested expertise in the real estate sector and a more collaborative mindset.

A Significant Investment Commitment

In January 2025, Omaxe launched BeTogether, which is a crucial component of the company's business strategy. Omaxe, as reported, disclosed an investment plan of ₹2,800 crore for projects associated with the BeTogether initiative.

In the same announcement, it has been stated that the initial investments would most likely generate an income exceeding ₹5,000 crore. This shows that the project was not just another rebranding strategy, but a real business growth project.

Focus on Completing Incomplete Projects

One of the achievements of BeTogether is that it is made up of developments that have not yet been completed. One of the things that BeTogether is interested in is stalled and incomplete developments. When construction is not completed for an extended period of time, delayed real estate projects can cause problems for home buyers and other parties involved in the project.

BeTogether views such projects as an opportunity for completion and will strive to aid in this process. This puts the brand in a position of both new opportunities and projects that need a new approach to be developed and executed.

What BeTogether Means for Omaxe

With the launch of BeTogether, Omaxe now has a new business model to tap into real estate. It is through the emphasis on joint ventures, joint developments, and incomplete projects that the company will be able to work with various stakeholders and benefit from expertise from their past projects.

Collaboration is also the central theme of the brand's philosophy. It embraces the concept of bringing people and communities together with the development of physical space.

Conclusion

BeTogether is a new approach in Omaxe's real estate policy. The initiative has a focus on joint development, the formation of joint ventures, and completion of stressed or incomplete projects, which allows Omaxe to participate in the property market.

With the goodwill of Omaxe's proven track record and a ₹2,800 crore investment pledge at launch, BeTogether has emerged as an important new business venture. They will track its development to assess the feasibility of this cooperative approach to developing new opportunities and how it can help develop real estate projects.